The path forward – even more so than before – needed energy rather than thought. The mere whisper of the need to apply some nuance, and someone would be fired. It just showed me that they didn’t get it. The new business model for brand Trump was act on impulse, always! And I had a great time! Predictions about my downfall came and went, my children returned to me and to the brand, and I remarried once again. Only this time I wasn’t so complacent. This time I wasn’t going to let my celebrity drain away quite so easily. I knew, soon enough, I would need something new. I didn’t have to search too hard though, in fact, I didn’t have to search at all. It was election season, and a season like no other, just as was the one before, and the one before that. Politics was becoming entertainment, what was old was new again, and I definitely wasn’t going to ignore such a captive audience. So brand Trump went political, and didn’t we fit well! Sure, I was a little too late to the party at first, so I just bided my time. I kept the noise up, but essentially went on vacation, for four whole years. But I had reached new heights and definitely new audiences... so I was always coming back.